Hey there! I’m Alan Alexander, a marketing strategist living in Birmingham, Alabama with my wife, dog, and two cats.
As a brand builder, campaign planner, data enthusiast, and writer, I love solving complex problems through creative storytelling.
I believe an effective strategy combines science and art, where the research drives the creative, the tactics deliver the results, and learning from those results helps you do it better.
Throughout my 10 years in agency and editorial roles, I've had incredible opportunities to use the power of story by developing brand and content strategies for companies in education, healthcare, technology, construction, Web3, sports, gaming, and finance. My work has influenced every part of the funnel and spanned seed-stage startups, publicly traded global enterprises, and every kind of company in between.
I’ve developed a wide range of brand strategy and content marketing specialties with deep expertise in crafting powerful narratives and leveraging digital marketing systems to ensure the right messages reach the right audiences in ways that truly resonate.
Check out my portfolio of work to see how I’ve leveraged these specialities for my clients. When perusing these projects, feel free to click into the images as several are hyperlinked to social posts, websites, and creative/strategy files.
Thanks for stopping by - shoot me a LinkedIn request and let’s connect!
Specialities
Brand Strategy
Developing a brand that turns audiences into advocates
Positioning
Target personas
Brand architecture
Brand messaging & narrative systems
Content Creation
Producing creative content that keeps people coming back for more
Copywriting
Editorial campaigns & content calendars
Multimedia content
SEO
Content Strategy
Aligning business objectives with marketing efforts that make a measurable impact
Website strategy
Social media strategy
Email marketing strategy
Paid media strategy
Content Distribution
Optimizing performance with channel-specific tactics that prove ROI
Channel planning & management
Data analysis & reporting
Insights generation
User journey optimization